New Futures Exchange Allows Investors to Invest in Movie Futures, short v long

Think "A-Team" is going to bomb? Think "Hot Tub Time Machine" will be a down-low hit? Knew all along that "Alice in Wonderland" would have the biggest opening ever? Now you can put your mozzarellll where your mouth is. Two new futures exchanges, one from Cantor Fitzgerald in NY and the other from a startup called Veriana Networks will soon debut that will allow studios to spread the risk that their movie will tank while allowing alternative forms of finance to flow into independent studios struggling to make their pictures. As reported in full by the LA Times.

Of course, what can go wrong when product producers become attenuated from the risks inherent to their business? Never get high when you got no supply.