
"I have little time for the 'Yankees.' They're bleak perfectionists, insolent in their confidence, the snobs of the diamond. The Yankees are all technique, no color, no juice."
-Tallulah Bankhead, from Tallulah
-Tallulah Bankhead, from Tallulah
















By ADAM BRYANT
Published: March 26, 1993
The New York Mets' record last season left a lot to be desired. That's why for the 1993 season, the ball club is introducing a campaign that focuses on the experience of attending baseball games rather than the outcome of the games.
"You make the call" serves as the theme for two humorous 30-second commercials, created by TBWA Advertising in New York. In one spot, a hot dog is passed through a stadium crowd to a young boy who delightfully takes a bite. "Hot dog and a cold one," is superimposed on the screen followed by "Or . . . Another night of takeout." On the screen, a man is featured receiving a greasy bag of takeout food, while the same boy grimaces in disgust.
Stephen Wakeen, vice president and management supervisor at TBWA, said yesterday that it was "only natural" to change approaches from last year, when a campaign unfortunately promised fans "Hardball is back."